It's Dream Keyper (run by Suzy and Polly) and, considering the success of such things as The Secret and exercises like "focus boards" (thank you Oprah and Deb ;-), I think it's got a great thought and feeling behind it. These two gals are asking for you to send your dream to them and they'll paint a key for you and send it to you as a reminder or focus token so you face your dream every day, eventually allowing you to unlock the door to your dream.
I think it's cool. If you've studied visualization at the Olympic level you'll understand the power of such seemingly small things. And the fact they want to be involved in helping dreamers focus--Well that's cool, too. That's giving back in a potentially tremendous way. Anyhow, I feel like I've pretty much used up my allotment of intelligible words, so I know I'm not really doing their site justice. Guess you'll have to see it for yourself... :-)
Me, I have to send an email about my dream...
Take care, all!