Their list included:
Working through the session with them, I realized the same things they were trying to utilize are things I should consider more often when drafting query letters to would-be publishers.
Metaphor/analogy: consider using active language and powerful words to show how your work connects to their company and target audience.
Imagery: try being visual--show your storytelling ability when constructing the query.
Allusion: think about referring to one of their popular authors/illustrators or books that have influenced you.
Logic: be orderly, logical and sensible in your delivery.
Rhetorical questions: Eh, this one could be utilized, but you want to be careful to not get "cheesy" by saying something like: "Who wouldn't want to buy my book?"
So, how might you use that list to strengthen your own query letters?